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1. Connect & Design
We discuss your club crest, traditional colors, and heritage to craft exclusive supporter merchandise.
Club Partnership Program
Fund Your Club Beyond the Jersey.
Zero Financial Risk. 100% Free Revenue for Your Club.
A dedicated bespoke online shop for your club. We handle design, manufacturing, customer ordering, and door-to-door delivery. Your committee receives guaranteed profit commission on every sale with zero volunteer hassle.
£0 Upfront Cost
Zero Stock Handling
Direct Payouts to Club
WHAT YOUR CLUB RECEIVES
100% Free Setup
Bespoke Design Studio
Custom merchandise crafted in your official club crest, colors, and traditions.
Dedicated Online Club Shop
A professional storefront link ready to share on club WhatsApp & social media.
Tracked Doorstep Delivery
Orders printed on demand and posted directly to supporters across Ireland & UK.
Direct Club Revenue Share
Generous profit commission paid straight into your club development bank account.
£0
Club Investment
100%
Hands-Off Ops
Direct
Revenue Payouts
The Smarter Approach
Traditional Merch vs. GAA-DNA
Why club chairpersons and treasurers across Ireland are switching to on-demand club shops.
Traditional Club Merch
The Volunteer Burden
High upfront costs, volunteer stress, and leftover boxes.
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Heavy Financial Risk
Clubs must commit £1,500–£4,000+ upfront to order bulk stock from traditional suppliers.
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Volunteer Admin Nightmare
Committee members spend hours guessing sizes, taking orders manually, and chasing members for cash.
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Dead Stock in Clubhouse Cupboards
Unsold sizes end up sitting in bags under clubhouse stairs, eating into already thin margins.
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Parish-Bound Reach
Supporters living in Dublin, London, or New York have no easy way to buy or support their home club.
The GAA-DNA Model
Zero Risk. Pure Revenue.
A 100% hands-off merchandise ecosystem built for busy committees.
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£0 Upfront Cost & Zero Stock
Every single item is made on demand. Your club never spends a penny on stock or inventory.
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Zero Volunteer Hassle
We build your shop, take payments securely online, pack every order, and deliver straight to doors.
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Guaranteed Club Revenue Share
Your committee receives direct profit commission paid regularly into your club bank account.
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Worldwide Supporter & Diaspora Access
Share your shop link on WhatsApp and social media. Diaspora members worldwide can support home.
Continuous Club Funding
What Can Your Club Earn?
Turn supporter pride into predictable, hassle-free revenue for grassroots club development.
Junior / Rural Club
100–250 Supporters
Active members, parents & local community
£
600 – 1,250
/ year
~100–200 items ordered per year
£0 investment from club funds
Funds: Juvenile footballs & sliotars, first aid kits, team water bottles
Most Common
Medium Parish Club
300–600 Supporters
Juvenile + Adult squads, coaches, loyal fans
£
1,800 – 3,600
/ year
~300–600 items ordered per year
Zero volunteer hours sorting orders
Funds: Coaching subsidies, winter indoor pitch hire, physio supplies
Senior / Large Club
700+ Supporters
Large parish footprint, alumni & active diaspora
£
4,500 – 8,000+
/ year
~750–1,500+ items ordered per year
Global orders fulfilled automatically
Funds: Clubhouse development, pitch floodlighting fund, championship prep
How The Partnership Works
Zero volunteer admin. Complete committee peace of mind.
02
2. Committee Sign-off
Your committee reviews digital samples and retains 100% approval control before anything goes live.
03
3. We Launch Your Shop
We build your dedicated online storefront link, ready to share on club WhatsApp groups and social media.
04
4. Direct Club Payouts
Supporters buy on-demand. We ship tracked to their doors. Your club receives regular bank revenue payouts.
A simple conversation to start
Enquire About Your Club Shop
Have a chat with our team. We'll answer your committee's questions, show initial design samples, and explain how straightforward setup is.
Bespoke designs honoring your club crest
£0 upfront cost — no club funds risked
Orders, payments & home delivery handled
Transparent sales reporting & regular payouts
Enquire for your club committee
Frequently Asked Questions
Clear answers for club chairpersons, treasurers, and committee members.
Does this conflict with our official playing kit supplier?
Not at all. GAA-DNA specializes in lifestyle & heritage supporter apparel and accessories ('Beyond the Jersey'), complementing rather than competing with your team's match jersey manufacturer.
Does our club need to buy stock upfront?
No upfront stock or financial risk whatsoever. Your club never purchases or stores inventory. Every item is produced and fulfilled on demand when an order is placed.
Who handles customer service, returns, and delivery?
GAA-DNA handles everything from payment processing to packaging, courier tracking, and customer inquiries. Your volunteers never have to post a parcel or handle a return.
Does our committee have full sign-off on designs?
Yes, 100%. Nothing goes live on your club shop until your committee has reviewed and officially approved the design, colors, and crest placement.
How and when are revenue payouts made?
Your club earns a dedicated profit commission on every single purchase. Payouts are made transparently and regularly straight into your verified club bank account with itemised reporting.
Can supporters living abroad or outside the county order?
Yes! With tracked door-to-door delivery across Ireland, the UK, and international destinations, exiled parish members and diaspora can proudly wear their club colors and support home from anywhere in the world.